Empowering Entrepreneurs and Designers to Visualise Vision, Express Unique Stories, and Create Brands that Grow with Them
Your Brand Truly Reflects your Values and Drives Impact
You believe in the power of community-centred and independent brands to build a solid, inclusive, and sustainable community. Now, are you looking to boost your brand, scale your business, and improve your digital presence? Awesome – I can help!
Entrepreneurs Like You
Yuwen helped me articulate what my brand truly wants to express and make it more visible across all layers — including actions, messaging, sales, and visuals!
Her perspective is broad yet grounded, always offering positive energy, which makes working together very reassuring. If you’re looking to sharpen your brand’s focus, I would definitely recommend Yuwen!
Using the Notion system Yuwen designed, my brand management has become much more organized. The system’s design is highly flexible, making it feel like every small idea and piece of content is supported by a structured framework.
Lisa｜Founder & Chef of Lisa’s Taste
The biggest takeaway is learning how to convey my brand’s value to more people in a systematic, organized way!
Since creating my brand in 2014 during my glass art studies in France, I’ve been crafting porcelain jewelry that blends courage and romance.
Working with Yuwen helped me understand how to communicate my brand’s core values systematically — not only through visual aesthetics but also by structuring my content with tools like Notion and Canva. This process deepened my understanding of my own brand and helped me see where my brand could go in the future.
What I appreciated most was Yuwen’s encouragement to set my own pace and create a system that I would enjoy using. This experience helped me build the confidence to continue creating with a stronger sense of purpose.
Ya-Wen｜Founder & Artist of Tengyawen Porcelain Jewelry
With a collaborative approach tailored to our needs, Yuwen guided us in creating the solutions we needed the most. I learned a lot — it was an incredible journey in brand management!
Yuwen deeply understood every detail of our project flow and brand essence. She guided us to clarify our monthly product launch schedule (something I couldn’t grasp before) and helped us define our core brand values in a simple yet effective way.
Throughout the collaboration, she always encouraged us to solve our own problems by co-creating solutions that fit our brand — without using overly commercial methods, which I really appreciated. This process made me learn a lot — it was truly a learning journey in brand management!
Wen-Ing｜Founder & Barista of SunnyTree Bakery
Designing Brands, Designing Changes
60-Day Design Your Own Brand with Business Strategy Online Course
Gain clarity on your brand strategy and build a brand visual identity that reflects your vision. For those who: Want to design their own brand step-by-step with strategic guidance.
1:1 Business Strategy & Brand Consultation
Build a solid business strategy and visual brand identity to communicate your story effectively. For those who: Need personal guidance to align their business goals with their brand visuals.
Visual Design
Transform your ideas into professional brand visuals that represent your story. For those who: Are ready to elevate their brand with visual branding assets (logos, social media design, and more).
Brands I’ve worked with
Hiya, I’m Yuwen – Designer and Independent Business Consultant for Social Goods
Over the years, I’ve supported 30+ women-led and independent businesses in integrating sustainability and social impact into their brands — from vision to reality, visual storytelling to business model optimization, ensuring that revenue flows sustainably.
The brands I’ve collaborated with have seen their organic engagement increase by 120%, with sales and orders consistently growing between 25% to 70%. These improvements not only brought more visibility and recognition but also unlocked valuable resources and funding opportunities to help the brands thrive.
I believe that every business — no matter how small — has the power to create positive change. I also believe in the power of design — how designers and entrepreneurs with a branding mindset can transform businesses and reshape the system toward a more inclusive and sustainable future.
If you’re ready to create a brand that feels like you and grows with you! I’d love to hear your ideas and support your journey.